diff --git a/docs/webhook-config.md b/docs/webhook-config.md
index 71524187a..e5509d6c9 100644
--- a/docs/webhook-config.md
+++ b/docs/webhook-config.md
@@ -66,6 +66,7 @@ Possible parameters are:
 * profit_fiat
 * stake_currency
 * fiat_currency
+* sell_reason
 
 ### Webhookstatus
 
diff --git a/freqtrade/freqtradebot.py b/freqtrade/freqtradebot.py
index 52d4b88ec..291d16ff1 100644
--- a/freqtrade/freqtradebot.py
+++ b/freqtrade/freqtradebot.py
@@ -851,6 +851,7 @@ class FreqtradeBot(object):
             'current_rate': current_rate,
             'profit_amount': profit_trade,
             'profit_percent': profit_percent,
+            'sell_reason': sell_reason.value
         }
 
         # For regular case, when the configuration exists
diff --git a/freqtrade/rpc/telegram.py b/freqtrade/rpc/telegram.py
index 55c5abef2..032593e9e 100644
--- a/freqtrade/rpc/telegram.py
+++ b/freqtrade/rpc/telegram.py
@@ -125,9 +125,9 @@ class Telegram(RPC):
             else:
                 msg['stake_amount_fiat'] = 0
 
-            message = "*{exchange}:* Buying [{pair}]({market_url})\n" \
-                      "with limit `{limit:.8f}\n" \
-                      "({stake_amount:.6f} {stake_currency}".format(**msg)
+            message = ("*{exchange}:* Buying [{pair}]({market_url})\n"
+                       "with limit `{limit:.8f}\n"
+                       "({stake_amount:.6f} {stake_currency}").format(**msg)
 
             if msg.get('fiat_currency', None):
                 message += ",{stake_amount_fiat:.3f} {fiat_currency}".format(**msg)
@@ -137,12 +137,13 @@ class Telegram(RPC):
             msg['amount'] = round(msg['amount'], 8)
             msg['profit_percent'] = round(msg['profit_percent'] * 100, 2)
 
-            message = "*{exchange}:* Selling [{pair}]({market_url})\n" \
-                      "*Limit:* `{limit:.8f}`\n" \
-                      "*Amount:* `{amount:.8f}`\n" \
-                      "*Open Rate:* `{open_rate:.8f}`\n" \
-                      "*Current Rate:* `{current_rate:.8f}`\n" \
-                      "*Profit:* `{profit_percent:.2f}%`".format(**msg)
+            message = ("*{exchange}:* Selling [{pair}]({market_url})\n"
+                       "*Limit:* `{limit:.8f}`\n"
+                       "*Amount:* `{amount:.8f}`\n"
+                       "*Open Rate:* `{open_rate:.8f}`\n"
+                       "*Current Rate:* `{current_rate:.8f}`\n"
+                       "*Sell Reason:* `{sell_reason}`\n"
+                       "*Profit:* `{profit_percent:.2f}%`").format(**msg)
 
             # Check if all sell properties are available.
             # This might not be the case if the message origin is triggered by /forcesell
@@ -150,8 +151,8 @@ class Telegram(RPC):
                and self._fiat_converter):
                 msg['profit_fiat'] = self._fiat_converter.convert_amount(
                     msg['profit_amount'], msg['stake_currency'], msg['fiat_currency'])
-                message += '` ({gain}: {profit_amount:.8f} {stake_currency}`' \
-                           '` / {profit_fiat:.3f} {fiat_currency})`'.format(**msg)
+                message += ('` ({gain}: {profit_amount:.8f} {stake_currency}`'
+                            '` / {profit_fiat:.3f} {fiat_currency})`').format(**msg)
 
         elif msg['type'] == RPCMessageType.STATUS_NOTIFICATION:
             message = '*Status:* `{status}`'.format(**msg)
diff --git a/freqtrade/tests/rpc/test_rpc_telegram.py b/freqtrade/tests/rpc/test_rpc_telegram.py
index a8e8bf003..900f583eb 100644
--- a/freqtrade/tests/rpc/test_rpc_telegram.py
+++ b/freqtrade/tests/rpc/test_rpc_telegram.py
@@ -17,6 +17,7 @@ from freqtrade.freqtradebot import FreqtradeBot
 from freqtrade.persistence import Trade
 from freqtrade.rpc import RPCMessageType
 from freqtrade.rpc.telegram import Telegram, authorized_only
+from freqtrade.strategy.interface import SellType
 from freqtrade.state import State
 from freqtrade.tests.conftest import (get_patched_freqtradebot, log_has,
                                       patch_exchange)
@@ -729,6 +730,7 @@ def test_forcesell_handle(default_conf, update, ticker, fee,
         'profit_percent': 0.0611052,
         'stake_currency': 'BTC',
         'fiat_currency': 'USD',
+        'sell_reason': SellType.FORCE_SELL.value
     } == last_msg
 
 
@@ -782,6 +784,7 @@ def test_forcesell_down_handle(default_conf, update, ticker, fee,
         'profit_percent': -0.05478342,
         'stake_currency': 'BTC',
         'fiat_currency': 'USD',
+        'sell_reason': SellType.FORCE_SELL.value
     } == last_msg
 
 
@@ -827,6 +830,7 @@ def test_forcesell_all_handle(default_conf, update, ticker, fee, markets, mocker
         'profit_percent': -0.00589291,
         'stake_currency': 'BTC',
         'fiat_currency': 'USD',
+        'sell_reason': SellType.FORCE_SELL.value
     } == msg
 
 
@@ -1127,16 +1131,18 @@ def test_send_msg_sell_notification(default_conf, mocker) -> None:
         'profit_amount': -0.05746268,
         'profit_percent': -0.57405275,
         'stake_currency': 'ETH',
-        'fiat_currency': 'USD'
+        'fiat_currency': 'USD',
+        'sell_reason': SellType.STOP_LOSS.value
     })
     assert msg_mock.call_args[0][0] \
-        == '*Binance:* Selling [KEY/ETH]' \
-           '(https://www.binance.com/tradeDetail.html?symbol=KEY_ETH)\n' \
-           '*Limit:* `0.00003201`\n' \
-           '*Amount:* `1333.33333333`\n' \
-           '*Open Rate:* `0.00007500`\n' \
-           '*Current Rate:* `0.00003201`\n' \
-           '*Profit:* `-57.41%`` (loss: -0.05746268 ETH`` / -24.812 USD)`'
+        == ('*Binance:* Selling [KEY/ETH]'
+            '(https://www.binance.com/tradeDetail.html?symbol=KEY_ETH)\n'
+            '*Limit:* `0.00003201`\n'
+            '*Amount:* `1333.33333333`\n'
+            '*Open Rate:* `0.00007500`\n'
+            '*Current Rate:* `0.00003201`\n'
+            '*Sell Reason:* `stop_loss`\n'
+            '*Profit:* `-57.41%`` (loss: -0.05746268 ETH`` / -24.812 USD)`')
 
     msg_mock.reset_mock()
     telegram.send_msg({
@@ -1152,15 +1158,17 @@ def test_send_msg_sell_notification(default_conf, mocker) -> None:
         'profit_amount': -0.05746268,
         'profit_percent': -0.57405275,
         'stake_currency': 'ETH',
+        'sell_reason': SellType.STOP_LOSS.value
     })
     assert msg_mock.call_args[0][0] \
-        == '*Binance:* Selling [KEY/ETH]' \
-           '(https://www.binance.com/tradeDetail.html?symbol=KEY_ETH)\n' \
-           '*Limit:* `0.00003201`\n' \
-           '*Amount:* `1333.33333333`\n' \
-           '*Open Rate:* `0.00007500`\n' \
-           '*Current Rate:* `0.00003201`\n' \
-           '*Profit:* `-57.41%`'
+        == ('*Binance:* Selling [KEY/ETH]'
+            '(https://www.binance.com/tradeDetail.html?symbol=KEY_ETH)\n'
+            '*Limit:* `0.00003201`\n'
+            '*Amount:* `1333.33333333`\n'
+            '*Open Rate:* `0.00007500`\n'
+            '*Current Rate:* `0.00003201`\n'
+            '*Sell Reason:* `stop_loss`\n'
+            '*Profit:* `-57.41%`')
     # Reset singleton function to avoid random breaks
     telegram._fiat_converter.convert_amount = old_convamount
 
@@ -1278,7 +1286,8 @@ def test_send_msg_sell_notification_no_fiat(default_conf, mocker) -> None:
         'profit_amount': -0.05746268,
         'profit_percent': -0.57405275,
         'stake_currency': 'ETH',
-        'fiat_currency': 'USD'
+        'fiat_currency': 'USD',
+        'sell_reason': SellType.STOP_LOSS.value
     })
     assert msg_mock.call_args[0][0] \
         == '*Binance:* Selling [KEY/ETH]' \
@@ -1287,6 +1296,7 @@ def test_send_msg_sell_notification_no_fiat(default_conf, mocker) -> None:
            '*Amount:* `1333.33333333`\n' \
            '*Open Rate:* `0.00007500`\n' \
            '*Current Rate:* `0.00003201`\n' \
+           '*Sell Reason:* `stop_loss`\n' \
            '*Profit:* `-57.41%`'
 
 
diff --git a/freqtrade/tests/rpc/test_rpc_webhook.py b/freqtrade/tests/rpc/test_rpc_webhook.py
index bfe0416b0..002308815 100644
--- a/freqtrade/tests/rpc/test_rpc_webhook.py
+++ b/freqtrade/tests/rpc/test_rpc_webhook.py
@@ -7,6 +7,7 @@ from requests import RequestException
 
 from freqtrade.rpc import RPCMessageType
 from freqtrade.rpc.webhook import Webhook
+from freqtrade.strategy.interface import SellType
 from freqtrade.tests.conftest import get_patched_freqtradebot, log_has
 
 
@@ -80,6 +81,7 @@ def test_send_msg(default_conf, mocker):
         'profit_amount': 0.001,
         'profit_percent': 0.20,
         'stake_currency': 'BTC',
+        'sell_reason': SellType.STOP_LOSS.value
     }
     webhook.send_msg(msg=msg)
     assert msg_mock.call_count == 1
diff --git a/freqtrade/tests/test_freqtradebot.py b/freqtrade/tests/test_freqtradebot.py
index a9b3ffc5d..be84829e2 100644
--- a/freqtrade/tests/test_freqtradebot.py
+++ b/freqtrade/tests/test_freqtradebot.py
@@ -1513,6 +1513,7 @@ def test_execute_sell_up(default_conf, ticker, fee, ticker_sell_up, markets, moc
         'profit_percent': 0.0611052,
         'stake_currency': 'BTC',
         'fiat_currency': 'USD',
+        'sell_reason': SellType.ROI.value
     } == last_msg
 
 
@@ -1559,6 +1560,7 @@ def test_execute_sell_down(default_conf, ticker, fee, ticker_sell_down, markets,
         'profit_percent': -0.05478342,
         'stake_currency': 'BTC',
         'fiat_currency': 'USD',
+        'sell_reason': SellType.STOP_LOSS.value
     } == last_msg
 
 
@@ -1613,6 +1615,8 @@ def test_execute_sell_down_stoploss_on_exchange_dry_run(default_conf, ticker, fe
         'profit_percent': -0.01493766,
         'stake_currency': 'BTC',
         'fiat_currency': 'USD',
+        'sell_reason': SellType.STOP_LOSS.value
+
     } == last_msg
 
 
@@ -1781,6 +1785,8 @@ def test_execute_sell_without_conf_sell_up(default_conf, ticker, fee,
         'current_rate': 1.172e-05,
         'profit_amount': 6.126e-05,
         'profit_percent': 0.0611052,
+        'sell_reason': SellType.ROI.value
+
     } == last_msg
 
 
@@ -1827,6 +1833,7 @@ def test_execute_sell_without_conf_sell_down(default_conf, ticker, fee,
         'current_rate': 1.044e-05,
         'profit_amount': -5.492e-05,
         'profit_percent': -0.05478342,
+        'sell_reason': SellType.STOP_LOSS.value
     } == last_msg