diff --git a/config.json.example b/config.json.example
index d3dbeb52e..e5bdc95b1 100644
--- a/config.json.example
+++ b/config.json.example
@@ -31,7 +31,8 @@
     },
     "experimental": {
         "use_sell_signal": false,
-        "sell_profit_only": false
+        "sell_profit_only": false,
+        "ignore_roi_if_buy_signal": false
     },
     "telegram": {
         "enabled": true,
diff --git a/config_full.json.example b/config_full.json.example
index c17d22a15..231384acc 100644
--- a/config_full.json.example
+++ b/config_full.json.example
@@ -38,7 +38,8 @@
     },
     "experimental": {
         "use_sell_signal": false,
-        "sell_profit_only": false
+        "sell_profit_only": false,
+        "ignore_roi_if_buy_signal": false
     },
     "telegram": {
         "enabled": true,
diff --git a/docs/configuration.md b/docs/configuration.md
index d5d53860b..c7ba9febe 100644
--- a/docs/configuration.md
+++ b/docs/configuration.md
@@ -31,6 +31,7 @@ The table below will list all configuration parameters.
 | `exchange.pair_blacklist` | [] | No | List of currency the bot must avoid. Useful when using `--dynamic-whitelist` param.
 | `experimental.use_sell_signal` | false | No | Use your sell strategy in addition of the `minimal_roi`.
 | `experimental.sell_profit_only` | false | No | waits until you have made a positive profit before taking a sell decision.
+| `experimental.ignore_roi_if_buy_signal` | false | No | Does not sell if the buy-signal is still active. Takes preference over `minimal_roi` and `use_sell_signal`
 | `telegram.enabled` | true | Yes | Enable or not the usage of Telegram.
 | `telegram.token` | token | No | Your Telegram bot token. Only required if `telegram.enabled` is `true`.
 | `telegram.chat_id` | chat_id | No | Your personal Telegram account id. Only required if `telegram.enabled` is `true`.
diff --git a/freqtrade/analyze.py b/freqtrade/analyze.py
index cf2d5519b..a0f133b22 100644
--- a/freqtrade/analyze.py
+++ b/freqtrade/analyze.py
@@ -172,33 +172,45 @@ class Analyze(object):
         if the threshold is reached and updates the trade record.
         :return: True if trade should be sold, False otherwise
         """
+        current_profit = trade.calc_profit_percent(rate)
+        if self.stop_loss_reached(current_profit=current_profit):
+            return True
+
+        experimental = self.config.get('experimental', {})
+
+        if buy and experimental.get('ignore_roi_if_buy_signal', False):
+            logger.debug('Buy signal still active - not selling.')
+            return False
+
         # Check if minimal roi has been reached and no longer in buy conditions (avoiding a fee)
-        if self.min_roi_reached(trade=trade, current_rate=rate, current_time=date):
+        if self.min_roi_reached(trade=trade, current_profit=current_profit, current_time=date):
             logger.debug('Required profit reached. Selling..')
             return True
 
-        # Experimental: Check if the trade is profitable before selling it (avoid selling at loss)
-        if self.config.get('experimental', {}).get('sell_profit_only', False):
+        if experimental.get('sell_profit_only', False):
             logger.debug('Checking if trade is profitable..')
             if trade.calc_profit(rate=rate) <= 0:
                 return False
-
-        if sell and not buy and self.config.get('experimental', {}).get('use_sell_signal', False):
+        if sell and not buy and experimental.get('use_sell_signal', False):
             logger.debug('Sell signal received. Selling..')
             return True
 
         return False
 
-    def min_roi_reached(self, trade: Trade, current_rate: float, current_time: datetime) -> bool:
+    def stop_loss_reached(self, current_profit: float) -> bool:
+        """Based on current profit of the trade and configured stoploss, decides to sell or not"""
+
+        if self.strategy.stoploss is not None and current_profit < self.strategy.stoploss:
+            logger.debug('Stop loss hit.')
+            return True
+        return False
+
+    def min_roi_reached(self, trade: Trade, current_profit: float, current_time: datetime) -> bool:
         """
         Based an earlier trade and current price and ROI configuration, decides whether bot should
         sell
         :return True if bot should sell at current rate
         """
-        current_profit = trade.calc_profit_percent(current_rate)
-        if self.strategy.stoploss is not None and current_profit < self.strategy.stoploss:
-            logger.debug('Stop loss hit.')
-            return True
 
         # Check if time matches and current rate is above threshold
         time_diff = (current_time.timestamp() - trade.open_date.timestamp()) / 60
diff --git a/freqtrade/constants.py b/freqtrade/constants.py
index 5be01f977..bf661aecc 100644
--- a/freqtrade/constants.py
+++ b/freqtrade/constants.py
@@ -73,7 +73,8 @@ CONF_SCHEMA = {
             'type': 'object',
             'properties': {
                 'use_sell_signal': {'type': 'boolean'},
-                'sell_profit_only': {'type': 'boolean'}
+                'sell_profit_only': {'type': 'boolean'},
+                "ignore_roi_if_buy_signal_true": {'type': 'boolean'}
             }
         },
         'telegram': {
diff --git a/freqtrade/freqtradebot.py b/freqtrade/freqtradebot.py
index 02375ca80..221d32e9e 100644
--- a/freqtrade/freqtradebot.py
+++ b/freqtrade/freqtradebot.py
@@ -423,8 +423,8 @@ with limit `{buy_limit:.8f} ({stake_amount:.6f} \
         current_rate = self.exchange.get_ticker(trade.pair)['bid']
 
         (buy, sell) = (False, False)
-
-        if self.config.get('experimental', {}).get('use_sell_signal'):
+        experimental = self.config.get('experimental', {})
+        if experimental.get('use_sell_signal') or experimental.get('ignore_roi_if_buy_signal'):
             (buy, sell) = self.analyze.get_signal(self.exchange,
                                                   trade.pair, self.analyze.get_ticker_interval())
 
diff --git a/freqtrade/tests/test_freqtradebot.py b/freqtrade/tests/test_freqtradebot.py
index 9eae2fdf5..0d4256c42 100644
--- a/freqtrade/tests/test_freqtradebot.py
+++ b/freqtrade/tests/test_freqtradebot.py
@@ -1274,7 +1274,7 @@ def test_sell_profit_only_enable_loss(default_conf, limit_buy_order, fee, mocker
     patch_get_signal(mocker)
     patch_RPCManager(mocker)
     patch_coinmarketcap(mocker)
-    mocker.patch('freqtrade.freqtradebot.Analyze.min_roi_reached', return_value=False)
+    mocker.patch('freqtrade.freqtradebot.Analyze.stop_loss_reached', return_value=False)
     mocker.patch.multiple(
         'freqtrade.exchange.Exchange',
         validate_pairs=MagicMock(),
@@ -1312,9 +1312,9 @@ def test_sell_profit_only_disable_loss(default_conf, limit_buy_order, fee, mocke
         'freqtrade.exchange.Exchange',
         validate_pairs=MagicMock(),
         get_ticker=MagicMock(return_value={
-            'bid': 0.00000172,
-            'ask': 0.00000173,
-            'last': 0.00000172
+            'bid': 0.0000172,
+            'ask': 0.0000173,
+            'last': 0.0000172
         }),
         buy=MagicMock(return_value={'id': limit_buy_order['id']}),
         get_fee=fee,
@@ -1335,6 +1335,83 @@ def test_sell_profit_only_disable_loss(default_conf, limit_buy_order, fee, mocke
     assert freqtrade.handle_trade(trade) is True
 
 
+def test_ignore_roi_if_buy_signal(default_conf, limit_buy_order, fee, mocker) -> None:
+    """
+    Test sell_profit_only feature when enabled and we have a loss
+    """
+    patch_get_signal(mocker)
+    patch_RPCManager(mocker)
+    patch_coinmarketcap(mocker)
+    mocker.patch('freqtrade.freqtradebot.Analyze.min_roi_reached', return_value=True)
+    mocker.patch.multiple(
+        'freqtrade.exchange.Exchange',
+        validate_pairs=MagicMock(),
+        get_ticker=MagicMock(return_value={
+            'bid': 0.0000172,
+            'ask': 0.0000173,
+            'last': 0.0000172
+        }),
+        buy=MagicMock(return_value={'id': limit_buy_order['id']}),
+        get_fee=fee,
+    )
+
+    conf = deepcopy(default_conf)
+    conf['experimental'] = {
+        'ignore_roi_if_buy_signal': True
+    }
+
+    freqtrade = FreqtradeBot(conf)
+    freqtrade.create_trade()
+
+    trade = Trade.query.first()
+    trade.update(limit_buy_order)
+    patch_get_signal(mocker, value=(True, True))
+    assert freqtrade.handle_trade(trade) is False
+
+    # Test if buy-signal is absent (should sell due to roi = true)
+    patch_get_signal(mocker, value=(False, True))
+    assert freqtrade.handle_trade(trade) is True
+
+
+def test_disable_ignore_roi_if_buy_signal(default_conf, limit_buy_order, fee, mocker) -> None:
+    """
+    Test sell_profit_only feature when enabled and we have a loss
+    """
+    patch_get_signal(mocker)
+    patch_RPCManager(mocker)
+    patch_coinmarketcap(mocker)
+    mocker.patch('freqtrade.freqtradebot.Analyze.min_roi_reached', return_value=True)
+    mocker.patch.multiple(
+        'freqtrade.exchange.Exchange',
+        validate_pairs=MagicMock(),
+        get_ticker=MagicMock(return_value={
+            'bid': 0.00000172,
+            'ask': 0.00000173,
+            'last': 0.00000172
+        }),
+        buy=MagicMock(return_value={'id': limit_buy_order['id']}),
+        get_fee=fee,
+    )
+
+    conf = deepcopy(default_conf)
+    conf['experimental'] = {
+        'ignore_roi_if_buy_signal': False
+    }
+
+    freqtrade = FreqtradeBot(conf)
+    freqtrade.create_trade()
+
+    trade = Trade.query.first()
+    trade.update(limit_buy_order)
+    # Sell due to min_roi_reached
+    patch_get_signal(mocker, value=(True, True))
+    assert freqtrade.handle_trade(trade) is True
+
+    # Test if buy-signal is absent
+    patch_get_signal(mocker, value=(False, True))
+    assert freqtrade.handle_trade(trade) is True
+
+
 def test_get_real_amount_quote(default_conf, trades_for_order, buy_order_fee, caplog, mocker):
     """
     Test get_real_amount - fee in quote currency